faq

Your questions about the program.

The basics first, then what the program actually does for each person it touches, from the AI lead to the colleague who uses the workflows.

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the basics

What it is, how it runs, what it costs.

What is the AI Champion Program?

A 12-week program that creates internal AI Champions who turn scattered AI use into practical, measured workflows. It is internal AI delivery capacity, not a course and not a build agency.

Is this AI training or a course?

No. It is a delivery program with training inside. Champions ship real workflows, tested on real work and measured against a baseline, not a certificate of attendance.

How long is it, and how much time does it take?

Twelve weeks. Each champion commits around 8 hours a week, alongside their normal job.

Does the program pause over the holidays?

Yes, for programs that run into the year end. After week 9, the program pauses for 3 weeks over the winter holidays, no delivery work expected. Weeks 10 through 12, including the management demos, resume once everyone is back and focused. The 12 weeks of active work stay the same; the calendar span stretches to cover the break.

How many hours do we get?

We don't count hours, we count outcomes. Your champion gets hands-on, paired coaching across the twelve weeks. The goal is bigger than contact time: a capable internal champion who can support their colleagues for the rest of the year, without us.

Who joins as an AI Champion?

Tech and AI savvy early adopters who like to build, read a process quickly, think strategically about where AI pays back, and can commit around 8 hours a week. They can come from business, IT, operations, marketing, finance, HR, sales, support, management, legal, or another team if they fit the Champion profile. See example workflows by team.

How many champions per program?

Every program is capped at 15 champions, kept deliberately small so each one gets hands-on, paired coaching.

Which AI tools do we need?

The ones you already have. The program is model agnostic and works with Claude, Microsoft Copilot, ChatGPT, or Gemini. We connect airlock to make skill and agent creation easier with the tools you already use. Free of charge, and you can export everything anytime.

What does the program cost?

Pricing is on request. The program fee is per champion, with volume discounts per company, and the optional AI Leadership Sprint is priced separately per leader. All prices exclude VAT. Contact us for a quote or see the full entry point on the apply page.

What do you actually deliver?

High-impact, low-complexity workflows built and measured by your champions, plus a use-case portfolio, an ROI overview, a governance checklist, and a 90-day scale roadmap. Complex use cases go to that roadmap for procurement or RFP, not built in-program. See the outcomes.

What makes a good workflow to build?

A good workflow is repeated weekly, has a clear owner, targets existing pain rather than a nice-to-have, sits at low to medium risk, uses data that is already accessible, and can be measured against a baseline. We steer away from the opposite: one-off tasks, no owner, high risk from day one, anything that needs complex integration first, vague productivity claims, or a custom build dressed up as a workflow.

Is our data safe and governed?

Yes. Simple governance is built in: approved tools, data rules, human review, and rollout decisions. IT stays the sponsor and governance partner, not the bottleneck.

What role does airlock play?

airlock is the platform we run the program on: it facilitates the training and coaching, and it is where champions build and govern their workflows during the program. At the end, each champion gets a full export to take into their preferred tools and environments, so the work stays theirs with no lock-in.

Can we use the export in any AI tool?

Claude can import all of it. ChatGPT, Gemini, and Copilot may have their own import limits, so some parts can need light rework there. We are not responsible for how those third-party platforms evolve over time.

what it does for your role

Different seat, different reason to care.

For an AI lead or Head of Transformation

It turns scattered AI interest into a controlled motion: a ranked use-case portfolio, workflows with owners, ROI evidence in EUR, a governance baseline, and internal capacity that scales by running programs in parallel. You move from "we bought tools" to "here is the payback."

For an AI adoption or L&D lead

A repeatable way to build internal AI capability that sticks. Not a one-off masterclass: champions ship real work and get a playbook so they can coach others. AI adoption becomes delivery, not attendance.

For a change manager

Champions are your change agents inside the business. Adoption is owned by the teams, governed by simple checkpoints, and carried forward by a 90-day roadmap, so the change lands and stays after the program ends.

For an AI Champion, the participant

You become the internal go-to person for practical AI. You learn to spot the highest-ROI use cases, build the workflows, prove the value, and coach your colleagues. You leave with a real deliverable and a lasting role, not just notes.

For a colleague who will use the workflows

Better daily work without becoming an AI expert. The workflows are built for your real tasks (meeting prep, drafting, reporting, answers from approved knowledge), and you collaborate with your AI Champion to shape and improve them. There is a trained colleague inside the company to help you, not a vendor you cannot reach.

For a CFO or finance leader

ROI measured in EUR against a real baseline, predictable pricing, and no custom-build sprawl. You see where AI pays back before you scale spend.

For a CIO or IT leader

Controlled adoption across the tools you already own, with approved tools, data rules, and human review. IT stays the sponsor and governance partner, not the bottleneck, and the program is model agnostic so you avoid lock-in.

For a CEO or executive sponsor

Internal AI delivery capacity with visible payback and controlled risk. The optional AI Leadership Sprint gives you three short sessions to set priorities, approve use cases, and decide what scales, without becoming a hands-on AI user.

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